Follow Trade marketing strategies to achieve the divisions objectives across all the various brands. Will translate Brand strategies into Product-Market-Channel strategies and be accountable for management of A&P budgets through measurable trade investments. Develop and implement management strategies with focus on increasing store presence in our categories, strengthening our brands, optimizing product assortment and promotional strategy. Shall report market competitor intelligence to Department Head and recommend Operational improvements to the Top Management.
Planning & execution of locally made promotions while ensuring timely availability Liaison & coordination with third party suppliers for co-packing of promotions, printing & other services Tracking and reporting on promotion effectiveness Analyze data and provide timely sales reports to the Sales team to assist them make informed decisions Preparing monthly agency-wise reports and sharing with Business Partners Preparing